Bolder

Colon cancer is one of the most common and preventable types of cancer, yet colon cancer rates are on the rise. The recommended age for an initial colon cancer screening is 50 or earlier depending on family history. While colonoscopies are the most accurate and preferred screening method, scheduling a colonoscopy is, without question, a bold act. Through this campaign, we encourage our still vibrant audience to not let a simple procedure get in the way of leading a full, active and long life. Don’t look at it as growing older, you are growing bolder.

Collaborators

Doug Simpler, Creative Director

Rachael Round: Graphic Designer, Artwork Illustrator

Brian Lu, Graphic Designer

Philip Heinrich, Video Director

Jekris Certeza, Motion Graphics Designer