Hospital Pain Points
Hospitals around the country are all experiencing problems with operational efficiency, staffing, financials and safety. This marketing campaign takes a back seat approach in marketing ourself but rather that takes the stand of “we hear you, and want to help” by utilizing shocking and drastic statistics to provide a source to alleviate these “pain points.”
*all artwork within this project are currently concept art/drafts
Collaborators
Rachael Round: Graphic Designer
Brian Lu, Graphic Designer
Aaron Holck, Graphic Designer
Jekris Certeza, Motion Graphics Designer
Caitlin Makatura, UI/UX Designer
(above) Concept art for the video short animations to maintain a cohesive look and feel between design and animation. The circle is utilized to portray a singular movement that would connect the larger illustrations and provide a source for initial movement and a way to provide a connection for the “pain points”
Hero Image for “Clinical Staffing” microsite
Microsite staging with initial artwork